Our Story


The HEGS journey began in mid-2012 when Scott Boocock, Founder & CEO of HEGS Australia was hanging out the laundry at his home in McLaren Vale, South Australia. When confronted with the prospect of his wife’s strappy black dress he thought “if only I had clothes pegs with hooks, I could hang the dress by the straps & eliminate peg, line & sun marks!” Scott started thinking, “why hadn’t somebody invented this already?” & so, the idea for Hegs Pegs was born.

Since launching, Hegs Pegs has won an Australian Design Award & the prestigious International Good Design Award.

In addition, HEGS Australia won Telstra Business Awards Start-Up of the Year Award, Telstra Business Awards SA Business of the Year & received recognition in 2016 as a Business SA Export Awards finalist. Hegs Pegs are currently sold Australia-wide in Drake Supermarkets, Foodland, Woolworths, Big W, Harvey Norman, Good Guys, Bunnings, IGA, Australia Post, Coles, Mitre 10 & Aldi along with other small retailers.

In September 2017, HEGS Australia moved Headquarters to the current location at Tonsley Innovation District in South Australia. Then late 2017 HEGS Australia announced the opening of their office in Miami, Florida, which is a key to further expanding their sales presence in the United States & Canada.

“We have been working with clients in the United States for many years, so this step was integral to our further growth. The Florida office enhances our ability to do so more effectively. We are excited to bring our brand & unique approach to our American friends”. 

We have been working with clients in the United States for many years, so this step was integral to our further growth

In August 2018, HEGS latest product, Grippie - mini hanger launched in Woolworths supermarkets across Australia. This new-to-market innovation is the brainchild of two talented brothers who decided to embark on a journey that solves a common household problem: “too many socks & small items taking up space & falling onto the lounge room floor!” 


Their innovation is flying off the supermarket shelves & receiving strong interest from International buyers. In September 2018, HEGS Australia secured a distribution partnership with Distronics AG. This well-established & highly respected business headquartered in Zurich cements another exciting opportunity towards global expansion. The HEGS product portfolio is now etching its way across Switzerland, Germany, Italy, France, Spain & beyond. The HEGS team are also busy working with other innovators who want to see their invention turn into a commercial reality…. watch this space!

HEGS Australia continues to grow beyond expectations, & their extraordinary story continues to evoke interest around the globe.